Challenge

Client

Douma Group: Douma Staal & Fisher Edelstaal

Goal

Increase visibility and strengthen the company’s online presence

Timeline

2024 - Present

For the Douma Group, including Douma Staal and Fisher Edelstaal, we support the company with ongoing marketing support, based on an extensive research and marketing strategy which we created in 2023. Based on that strategy we execute the monthly activities as: direct mailing, content creation and social media management. The main goals? translating complex industrial processes into clear and engaging visual stories.

Other activities

- Content strategy
- Website
- Photo/video shoots
- E-mail

In cooperation with

Zeb Bulthuis
Koen Noorduin

Social media management

We support Douma Staal with the strategic management of their LinkedIn and Facebook presence. Through a consistent flow of content, we help the company share updates about projects, innovations and developments within the organisation.

By translating technical information into clear and engaging posts, we make their expertise accessible to partners, clients and potential employees.

Content creation

To bring the company’s story to life, we create visual content that highlights both the people and the processes behind the steel. From project updates and behind-the-scenes moments to sustainability initiatives and company developments: every piece of content helps to strengthen Douma Staal’s brand presence.

Video storytelling

Video plays an important role in communicating complex topics in an accessible way. For certain projects, we collaborate with video partners to produce strong visual stories.

One example is the video about Douma Staal’s new sustainable transport route, where steel is transported by boat from Luxembourg to Harlingen: reducing CO₂ emissions by at least 50%.

Result

Through consistent content and clear storytelling, both Fisher Edelstaal and Douma Staal’s expertise becomes more visible online. Their social Media channels now act as a platform where projects, innovations and company culture come together. This approach helps strengthen their brands, attract new talent and position the companies as a forward-thinking player in the steel industry.