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Challenge
At Marking Amsterdam, we believe that our skills can make a difference beyond business. That’s why, every year, we dedicate our time and expertise to a community project that supports a cause we believe in. Brain&Co Foundation is our community project, giving us the opportunity to use our creativity and communication expertise to contribute to something bigger than ourselves. Brain&Co Foundation is dedicated to raising awareness and supporting research into brain tumours. The foundation needed to strengthen its online presence and communicate its mission in a way that connects with a broader audience.
Content creation & Storytelling
Throughout our collaboration with Brain&Co Foundation, we have created a wide range of content to raise awareness around brain tumours and highlight the importance of research. This includes interviews with researchers and patients, giving a platform to both the scientific work being done and the personal experiences of those affected by the disease.
We translate these stories into engaging social media content that informs, inspires and connects with a wider audience. By combining personal experiences, expert insights and campaign-driven content, we help make a complex and sensitive subject more accessible while strengthening the foundation’s online presence and encouraging people to support its mission.
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Email Marketing
Alongside social media, we manage Brain&Co Foundation’s email marketing through Mailchimp. We support the communication of important updates, initiatives and events, helping the foundation stay connected with its community and keep supporters informed and involved.
By aligning email communication with social media content and campaign activities, we create a consistent experience across channels and help bring the foundation’s message directly to its audience.
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Impact
Our ongoing collaboration helps Brain&Co Foundation build a stronger and more consistent online presence while bringing greater visibility to its mission. Through storytelling, social media content, email marketing and event promotion, we help connect the foundation with its audience, engage supporters and create opportunities to raise awareness and generate donations for brain tumour research.
By bringing together content, campaigns and communication across multiple channels, we help ensure that the stories behind the cause continue to reach and resonate with a wider audience.
Campaigns & Event Promotion
Following our work on last year’s Ultimate Brain&Co Club Edition, we are once again supporting Brain&Co Foundation with the promotion of its upcoming event. Our work includes developing social media content, creating excitement around the event and communicating the cause behind the fundraising initiative.
Through a mix of promotional content, ambassador activations and engaging storytelling, we aim to build awareness, drive ticket sales and bring the Brain&Co community together. By connecting the event experience to its greater purpose of supporting brain tumour research, we help turn online engagement into real-world participation and support.